In my theme article of the newsletter I write: “I am proud to be the Pastor of this church: A church that has a SMART vision of making an impact on the lives of God’s people.” I want this blog to focus on how we might go about creating SMART Goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Timely.
Specific: A specific goal is much more likely to be accomplished than a general goal. Some questions to ask while evaluating a goal are: What should be accomplished? Why should it be accomplished? When and how will it be accomplished?
Specific goals show exactly what, when, and how much is expected. This means spelling out the details of the goal from start to finish. Keep in mind that simple goals are better. The easier it is to understand, the easier it will be to achieve.
Measurable: Measurable goals are quantifiable. Establish a certain set of criteria for measuring progress toward accomplishing each goal that is set. Questions like the following can help identify if a goal is measurable: How much? How many? How will I know the result has been achieved?
Is there something observable that can be measured? When progress is measured, it is easier to stay on track, reach target dates, and achieve success.
Achievable: For a goal to be achievable key people must possess the skills and have access to the resources necessary to accomplish the goal. Achievable goals should include flexible objectives and tasks to allow for changes in the church. Good questions to ask to establish whether a goal is achievable are: Is the desired result of the goal attainable by the team or the church? Do we need training individually or as a team early in the year to help achieve this goal? How challenging is this goal? How much direct control does the team or individual have over the goal?
Keep in mind goals that are too high or too low are meaningless. Goals should be realistic and attainable; they should be challenging, but not so difficult that they result in discouragement. Goals should also not be so easy that they become routine and boring. To stretch is good, to break is not. Setting goals together within the team or the church will help ensure that the goals are achievable.
Relevant: Goals should be relevant to the church’s vision and mission, the committees’ specific function in the organization, and daily tasks. Think about this question when determining a goal’s relevance: How will the goal impact committee performance as well as the performance of the church?
Goals should also be relevant personally; a goal should represent something the team member is both willing and able to work toward.
Timely: Setting a realistic time frame to accomplish a goal will result in continued progress towards achieving the goal. I want us to focus on goals for 2014 this time around with the understanding that those goals should support our Hilltop 2020 Vision. Goals without time frames will often be pushed aside by the day-to-day time wasters that are a part of most organizations. It is easy to forget about a goal when there is no deadline for completion. Meeting a deadline helps keep goals properly prioritized. It also creates a sense of urgency that will help motivate one to complete the tasks necessary to reach the goal. For goals with many steps or action plans, it is helpful to break down the goal into manageable stages. Work out a time frame for the accomplishment of each stage and add in time for unexpected delays. The deadline will be the date by which all stages are complete.
Here are a few examples of some SMART goals I am thinking are good for me. See how these might work for you within your leadership responsibility.
- In order to improve the annual average worship attendance at Hilltop I will ensure all families who do not attend three weeks in a row, six weeks in a row and nine weeks in a row are contacted by me through email/phone call, at three weeks handwritten note at six weeks, and finally a personal visit at nine weeks so as to contribute to the raising of our average by at least 10 percent by the end of 2014.
- In order to raise congregational giving at Hilltop I will monthly review congregational giving and report on our achievement as a direct result of that review so as to contribute to the raising of our congregational giving by an average of $5,000 a month for 2014.
- In order to celebrate the impact of time and talent given to Hilltop I will recognize parishioners for their service by at least ten handwritten notes and a leadership coin per month so as to recognize volunteerism with the desired impact of raising overall volunteerism at the church by at least 10 percent for 2014.
These are examples, and I will work with key leaders in our church to determine if they are SMART goals for me. How might setting a SMART goal or two for yourself, independent of your participation in a committee improve our life at Hilltop?
Selah, Pastor Dennis
I harvested and edited material from the internet to create most of this article.
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